EVOLUTION OF A DIGITAL WORLD
As I talked about the evolution of basic animations like cartoons to Animes with a variety of in-depth genres and their unique way of storytelling where one grows with the character, be it a hero or a villain, I have also witnessed the evolution of traditional means to digitized means, be it currency getting digitized in the form of online payment rather than physical currency or the world and the society itself preferring to socialize digitally rather than physical meetups until and unless required.
Realization of Convenience
As people spend most of their time on digital platforms like social media platforms (Facebook, Instagram, X, Snapchat) to stay connected to trends and with the outside world to stay updated or to simply kill some time and have a break, prefer digital platforms for commute (OLA, Uber, Rapido) rather than traditional means of commute(rickshaws, autos, buses) unless necessary, prefer purchasing groceries, medications and other items of daily use through E-commerce platforms (Amazon, Net meds, Myntra, Urban Company) rather than from markets and superstores comparatively.
Fall of Traditional Marketing
All of this eventually made me realize that even in the world of marketing, traditional marketing techniques, which are pamphlets, news articles, word of mouth, etc., are no longer as effective and essential as they used to be in this fast-paced digitized world we live in, and which will continue to evolve and get digitized and get even smaller.
MY JOURNEY TO DIGITAL MARKETING: FROM UNCERTAINTY TO PASSION
When I first graduated from college, the world felt both exhilarating and terrifying. With a degree in hand but no concrete career path, I found myself asking several questions: What do I want to do with my life? Where do I see myself in five years? Little did I know that the answer would come from an unexpected place; Digital Marketing.
The Journey Begins
Being a fresher in this world of digital marketing, the power of online engagement captivated me; I realized that marketing is more than just selling—it’s about connecting and telling compelling stories. Determined to explore this newfound passion, Initially, I embarked on a self-learning adventure through online platforms like youtube, etc. But due to a lack of guidance and expert knowledge and which path to pursue in this vast field, the guiding hand of one of the most trusted and reputed online learning platforms of our country which is UPGRAD, reached out to me and provided the necessary guidance and knowledge of certified MICA professors who then became my trusted coaches as I dove deep into this world of digital marketing and explored concepts like BLOG/Website Creation, SEO, content marketing, social media Ads and strategies, etc.
The Dilemma
UPGRAD offered 2 tracks to all the students of my batch which were Executive Track (suitable for the freshers who wish to learn from scratch) and Management Track (suitable for experienced working professionals in the field of marketing thinking to step up to management). Although one student is only allowed to choose one track, one thing I love about UPGRAD is that it does not put barriers in the vast field of knowledge so all students are granted access to the course material of both tracks once they finish their respective chosen track.
The Journey Transcends
Being a fresher I chose the executive track but as I studied further, each course unlocked new insights and fueled my curiosity. Witnessing real results from our efforts by the completion of our Live projects was exhilarating! Networking also played an essential role in my journey. Attending industry seminars such as Social Panga allowed me to connect with professionals who shared invaluable advice and mentorship opportunities that further developed my skills.
Reflecting on this journey—from uncertainty to embracing challenges—I’ve learned that Adaptability to a completely new field of expertise, Improvisation of your skill from time to time, and Overcoming the new challenges that come are key in digital marketing’s fast-paced environment. As I continue this exciting adventure, I’m eager to keep learning and growing within this dynamic field!
